As the fashion capitol of the U.S., New York City can be a pretty intimidating place, even for the most seasoned fashion lover, but thanks to Kim Phan, Founder and Designer of Yumi Kim and her blog –now you’ve got a friend in the fashion industry.

Yumi Kim is a hip clothing line full of flirty, colorful prints and fun, quirky designs that have been spotted in fashion magazines like Vogue, Cosmo, InStyle and Lucky — and sported by celebrities like the Hilton sisters, Kim Kardashian and Rihanna. Unlike most fashionable success stories, what sets Kim apart from other designers is her active use on her Twitter account and her intimate blog, where she shares all the details of her colorful life as a fashion designer, a business woman and a real person who is in the process of living her dream.

Kim Phan, Founder & Designer of Yumi Kim

Kim’s fashion line lets her open her wardrobe to the world, while her blog lets her open her heart. Follow Kim to industry events, fashion shows, and then back home to spend time with family and friends at a local café. Once you’ve gotten to know Kim through her blog, it’s hard to imagine that this warm and down-to-earth young woman is the same big name that dresses the stars.

Come back Wednesday, March 17th to get even more personal with the friendliest face in fashion, Kim Phan… and find out how she created a name for herself in the fashion world without a fashion degree or a plan.